If there was a popularity contest between Summer and Winter in Northeast United States, my money would be on Summer. Even though summers here can be intolerably muggy and incur high electricity bills from the air conditioner, there’s something about its more relaxed pace and its breezy, comfortable nights that beats the bitter cold and long, dark nights of winter. And then there’s outdoor BBQs, trips to the beach, and walking around in sandals.
I’ve been curious about how seasons influence buying patterns. To celebrate these summer months, I decided to reflect on my summer purchases and to think about why I made them, maybe even delve into the “job” I hired them to do.