BABOON is a hip startup that sells travel bags. I was drawn in by the bold art direction of the photos/illustrations (good-looking models in strange David Lynch-esque situations and funny mashups like monkeys and dinosaurs) and cool interactions on their website and decided to get one. It was as impulse a buy because I didn’t really need a bag, but the prospect of getting something super new with some funky design details sounded like a good use of personal funds.
Check out the copy they use on their website for the bag I bought, the Go-Bag — Small in Blue + Dinos in Paradise ($175). Some might say it’s trying too hard. Others might find it entertaining. I think I was in the latter category:
The car pulls up at around midnight. Your phone lights up. The bag is at your feet, and it seems to have a glow to it. This bag tempted you to say ‘fuck it, I’m out.’ Roommates are sleeping, cat is sleeping, the whole world is sleeping. You’re a loon on the loose, a modern day trailblazer, a contemporary pioneer. Or at least a temporary pioneer. We’ll worry about the 9-5 in about 9 or 5.