I got hit with a Facebook video ad a couple months ago. It was for a pillow that’s unlike any other pillow out there. They likened it to sleeping on the tummy of a jolly fat man.
The timing of this ad couldn’t have been better for the advertiser. I had been struggling with a sore neck for the past three weeks. I’m pretty sure I dinged it when I was working out at the gym. My neck got progressively worse over the next week. My pillow, the highly-rated Snuggle-Pedic Ultra-Luxury Bamboo Shredded Memory Foam Pillow, felt like it was making my neck even worse. I had several nights in which I reshaped the pillow all kinds of ways, turned it over and over several times, and even tried sleeping without one. I was fed up and grouchy from my uncomfortable sleep and sore neck.
That’s when the Purple Pillow came into my consciousness through a clever ad. It’s an entertaining one that’s worth watching just for laughs. The promise of a cooler pillow with amazing support felt like a silver bullet. I immediately clicked through and read about the product before placing my purchase. At $99, it was almost double the price of the Snuggle-Pedic, so I had some high hopes. They did have free shipping as well as a 100-night risk free trial offer, so worst case was that I would be able to return it if I hated it.